Five Keys to Unlock Human Potential and Solve our Most Intractable Problems
By Jeana Wirtenberg, PhD, president and CEO of Transitioning to Green
Accelerating HR’s Role in CSR and Sustainability
How Big Business Can Help Small Business Become More Sustainable
A Virtuous Cycle with Benefits for All
By Jeana Wirtenberg
Sustaining profits: Going green can improve the bottom line, even for small businesses
By Brett Johnson September 8, 2014
Building a Culture for Sustainability- A New Book
By Alison Lueder
Business Sustainability Trends
By Jeana Wirtenberg July 10,2014
Sustainability has come a long way in the last 30 years. Fewer and fewer business leaders are asking, “Why should my company take action?” and more and more are asking “How?”—how do they create impactful programs that will take root, deliver return on investment, and drive innovation across the business?
Companies That Do Sustainabililty Right
Make it Mainstream, Not Niche
By Jeana Wirtenberg
Articles Written about Building a Culture for Sustainability People, Planet and Profits in a New Green Economy In Forbes July 30, 2014 Does Sustainability Mean Anything Anymore? Lessons from Pfizer, Alcoa, and Alcatel- Lucent
by Andrew Cave
Jeana Wirtenberg: How 9 leaders are building sustainable cultureBy Eban Goodstein, May 20, 2014In this Bard MBA conversation, author and HR veteran Wirtenberg explains how to steer corporate culture toward sustainability.
Triple Bottom Line: Creating 3.0 Leaders for the 21st Century An article in "Leadership Excellence" by Dr. Jeana Wirtenberg
Aydinliyim, L. & Wirtenberg, J., 2017. “Reimagining the Twenty-First-Century Employment Relationship: Aligning Human Resources and Corporate Social Responsibility Through Employment Policies and Practices.” Chapter 40 in The Talent Management Handbook: Making Culture a Competitive Advantage by Acquiring, Identifying, Developing, and Promoting the Best People, Third edition. New York: McGraw Hill, 456-470.
Journal: 2010 Special Issue of People & Strategy “Transitioning to the Green Economy." HRPS.org
Harmon, J, Bucy, F., Nickbarg, S., Rao, G. & Wirtenberg, J. "The ABC's of formulating and implementing sustainability strategy." PR News Guide to Best Practices in Corporate Social Responsibility & Green PR, Vol. 3, pp.21-24.
2008. Wirtenberg, J. & Cox, T. P. "The evolving Sustainability Paradigm: How Practices and Trends impact PR." PR News Guide to Best Practices in Corporate Social Responsibility, volume 2, pp. 3-6.