Jeana Wirtenberg
and Associates


People Planet Profits

When It All Comes Together

 "Changing company culture is the biggest challenge for sustainability champions. Jeana Wirtenberg gleans best practices and lessons learned from case studies of nine leading companies’ experiences to provide a buffet of proven approaches for hungry culture change agents. Perfect Now let's get on with it."
Bob Willard, Author and Speaker, Sustainability Advantage

A Personal Message From Jeana

 There is  more will than ever to make sustainability happen, and happen in deep,  meaningful, world-changing and profit-enhancing ways. A company’s  operations are truly sustainable only when sustainability is part of  everyone’s job and built into everything from daily decision making to  yearly performance objectives. Just as quality of work and product is an  unquestioned element of everyone’s job, so must sustainability be fully  integrated into everyday business practices.

Fortunately,  a large number of companies are doing just that, probably more than  most people realize. Many others want to but haven’t quite figured out  how yet. Of course, there are some who still haven’t realized business  has got to change—but they will. Many companies (and other organizations, such as universities, nonprofits, and governments) get  stalled in making the transition from recognizing the importance of  sustainability to walking the talk simply because they’re not sure how.

My  mission is to show them how and guide them along the way. My intention  is to create a road map for business leaders to create purposeful work  environments that ignite employee passion, encourage engagement,  reinforce ecological responsibility and increase profit. In my new book,  I introduce nine great companies and dozens of committed people who are  already on this path, and are eager to share their stories. And I’ve  done years of research that further provides clear and actionable  insights about what needs to happen.

Until  now, we haven’t really had a body of knowledge and models for companies  to follow, and everyone had to try to invent their own. But that’s no  longer the case.

It  may be that knowledge is arriving at just the moment when a critical  mass of companies are ready to shift sustainability into high gear. The  concept of sustainability has been around long enough to go from being  an environmentalist term to a standard part of the corporate lexicon. Today we see a shift in focus to an “integrated bottom line” ─that not  only enhances the financial platform of any company, but also the  wellbeing of its employees and responsibility to the planet. Moreover,  many CEOs are seeking to rapidly accelerate these changes in business  practices with a sense of urgency in response to climate change and  global warming.

We  are at a tipping point and on the cusp of a new era. Sustainability  will soon not be a concept shunted off in a special department  somewhere, but as much a part of the lifeblood of any business as  revenue, profits, and quality.