Building a Culture for Sustainability People, Planet, and Profits in a New Green Economy

 BY  Jeana Wirtenberg Ph.D
Foreword by Andrew Winston

This  practical, easy-to-understand book sets a path to successfully building a  culture for sustainability in today's global marketplace, providing  "best practice" case studies from industries and sectors including  manufacturing, business-to-business, hospitality, consumer products,  telecommunications, and professional services.

"Sustainability" isn't merely a buzzword; it's critical to long-term success.
In  their own words, leaders, managers, and employees from nine global  companies explain how they are turning their visions into reality.  Sustainability and human resources expert Jeana Wirtenberg describes how  these companies are transforming challenges into opportunities by  opening their minds to the megatrends that will define the future. The  vast majority of today's CEOs consider sustainability essential to their  company's success, yet most do not know how to embed it into their  company and its culture. This book guides firms of all types and  sizes—from those organizations just starting their journey to  sustainability, to those seeking to accelerate their positive impact on  people, reduce their negative environmental impact, and improve their  bottom line. Wirtenberg shows readers how extraordinary results are  possible by engaging the hearts and minds of employees throughout the  organization.

•  Never-before-published stories and lessons learned from nine successful  global companies that are building cultures for sustainability
• Tips from business leaders on how to create purposeful work environments that ignite employees' passion
•  Practical resources: on-the-ground successful programs; proven global  and local best practices; top-down and bottom-up strategies and  activities; and user-friendly frameworks, tools, and references that  help firms at any level of sustainability build a more sustainable  culture via increased employee engagement 



 Edited by Jeana Wirtenberg with William G. Russell and David Lipsky
in collaboration with The Enterprise Sustainability Action Team

Today,  managers and leaders of organizations, in both the private sector and  civil society, are being challenged as never before to find ways to play  a proactive role in addressing the concerns of sustainable development.  But they are often
overwhelmed by a bombardment of conflicting messages from the media,
shareholders, customers, employees, and NGOs. The Sustainable Enterprise
Fieldbook helps managers deal with this confusion. It teaches them how to
strike  a better balance, moving from an "either/or" mind-set to one that  holistically embraces social, environmental and economic issues  simultaneously. It addresses the "what" ("what is a sustainable strategy  for a company or organization?") as well as the "how" ("how do we go  about building a sustainable enterprise?").
The Sustainable Enterprise Fieldbook has been put together by an
outstanding network of experts from business (Microsoft, Sony, Philips, and
AIG), consultancies, and academia. Its aim is to teach and guide leaders,
managers, practitioners, students, and professors in every sector of society,
and in every industry, in creating a successful and sustainable enterprise. By
making the steps needed clear, understandable, and simple to follow, the book
naturally engages readers in their journey and encourages their participation
in three key ways: by increasing their understanding and awareness of what
sustainability means at a conceptual and practical, as well as a personal,
level; by energizing and expanding people's commitment to building sustainable
enterprises; and by providing readers with extensive tools and techniques so
they can individually and collectively take actions that will improve the
social, environmental, and economic performance of their organizations in both
the short and long term.

Each chapter of the book illustrates through models, tools, cases, stories, and
examples from a wide range of companies how to integrate sustainability into
the day-to-day realities of running a business. Managers are coached,
facilitated, and guided to enable them to create a better balance between the
short and long term, to help them to become change agents in their organizations
and to provide answers to the question "How do I make a difference?"
Some of the areas covered are leadership, strategy, managing change, employee
engagement, metrics and measurement, networks, and globalization.

Readers of The Sustainable Enterprise Fieldbook will find access to the
innovative "Living Fieldbook", which is an online community support
service providing ongoing updated assistance in building a sustainable

The Sustainable Enterprise Fieldbook offers an ingredient that has been
missing in the enormous outpouring of information on organizations and
sustainability: an holistic integration of solutions, which will make the
journey personal for each reader.